Maserati Postpones Brand Relaunch Until Later This Year

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We won't see the MC20 for a bit longer.

Maserati will have to put its plans of a brand relaunch on hold as the world continues to be affected by the coronavirus (COVID-19) outbreak. The Italian automaker recently revealed the name of its all-new sports car, which is set to be dubbed the Maserati MC20, though it may be a while before we see it. Initially scheduled for a May 2020 reveal, Maserati has just announced that the event titled "MMXX: The Way Forward" will be postponed until September. This is a substantial wait for an important moment in Maserati's history but it is likely a better move than hosting the event in an online livestream.

Maserati has previously announced that the event will be held in Modena, Italy and will inaugurate the brand's new era. Such an important event may have lost its impact if Maserati decided to move forward with an online reveal in May.

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Maserati
Maserati

FCA previously announced that Maserati would suspend its European production along with Alfa Romeo, Fiat, Lancia, and Jeep. With manufacturing put on hold, it doesn't make sense for Maserati to reveal a car that won't go on the market until 2021. The MC20 is set to kick off a revitalized period for Maserati with electrification.

It will be followed by a facelifted Ghibli, which was spotted testing with a new hybrid drivetrain. The Ghibli was expected to be launched later this year as a 2021 model, though it remains to be seen if the coronavirus situation will postpone it.

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After the Ghibli, Maserati is set to replace the GranTurismo with a new sports car featuring an all-electric drivetrain. This new car will also feature gasoline and hybrid drivetrains that will no longer be sourced from Ferrari. The Levante and Quattroporte will also be replaced with all-new models in 2023 and a new SUV model below the Levante could arrive before then.

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