We hope it brings back the brand.
Maserati isn't doing so hot, which means that it needs to get its new models out ASAP. That means the Alfieri two-door and the Levante SUV. Not much info has come out about the grand tourer but we do have some new details on the SUV. Peter Denton, region manager of Maserati North Europe, told Auto Express what the Levante would cost, albeit vaguely. "It will have a 10 per cent premium on the Ghibli in terms of starting price," he said. That puts it at about $82,000 or right around the price of the Porsche Cayenne and the Land Rover Range Rover Sport.
For a Maserati, that's really inexpensive but it's a very smart move with the automaker trying to sell more cars overall. This drive to increase sales started with the Ghibli and the Levante crossover is a good addition to the mix. The model will finally be unveiled at the 2016 Geneva Motor Show next March with sales in the UK to start next December. If all goes well with Maserati, the Italian automaker expects the Levante to increase its sales to 70,000 models globally by 2018. Giulio Pastore, European general manager of Maserati, told Autoexpress that "we want to retain the exclusivity of the brand." That may be hard to do when the goal is driving up sales, but we'll see how things go before raining on the automaker's parade.