It's an ambitious timeline for a company that so far has just one hybrid product.
Just five years.
Within that span of time, legendary Italian premium car marque Maserati will have electrified its entire product portfolio, introducing hybrid or battery-electric models across the range. So said brand chief Davide Grasso during an online fashion event recently, according to Reuters, setting an ambitious deadline for a transformation that only just got underway with the announcement of the 2021 Maserati Ghibli Hybrid sedan over the summer.
Several months later, in September, the new Maserati MC20 halo car was unveiled - a supercar that will eventually spawn a pure-electric version, although the timing of that launch has not yet been revealed.
"The new Gran Turismo and Gran Cabrio models will be electrified too, all our line-up will be electrified in the next five years," Grasso said during the web event hosted by Italian daily Milano Finanza.
It's important to keep in mind that "electrified" is not the same as "electric," and in fact, hybridization constitutes a large share of Maserati's electrified models within the next five years. But exceptions extend beyond the MC20, and include the brand's replacements for the GranTurismo coupe and GranCabrio convertible - two sports cars that will pack pure-electric powertrains.
A pure-electric version of the forthcoming Maserati Grecale compact crossover is also expected, although we believe there's still room for a gas-powered or gas-electric-hybrid version, and the Quattroporte sedan is expected to receive the same 48-volt mild-hybrid system as the Europe-only Ghibli Hybrid.
That still leaves the Maserati Levante, and the brand's electrification plans for that model aren't yet known, but both pure-electric and plug-in-hybrid powertrain options are thought to be on the table. Of note, Maserati parent Fiat Chrysler Automobiles is building a Battery Hub at the Mirafiori complex where the Levante is built, giving the Italian marque easy access to a steady stream of battery packs.
It's a major sea change for a brand hitherto synonymous with sonorous, high-revving performance engines and motorsports history to aggressively pursue electrification throughout the lineup, much less in the span of just five years. Yet in all likelihood, we can expect more of this from other vehicle brands in the years to come.