Maybach is definitely out to prove something. They want the automotive world to know they have the strong desire to build the most luxurious car ever. Period. Rolls-Royce and Bentley have some major competition on their hands. While the market is small for vehicles such as these, the new Zeppelin is an example of a vehicle made for this niche luxury market. For all of its luxury features, I still believe the Rolls-Royce and/or Bentley is much nicer looking.
While the Maybach isn't ugly, it still looks too much like a stretched version of the Mercedes-Benz S-Class, a distant cousin. For future generations, it'd be nice to see Maybach design a more distinctive looking car. With editions like the Zeppelin, Maybach has proven once again it can build ultra luxurious car. It just needs the exterior looks to make it stand out more.