Mazda CEO Confirms Sadness: A New RX is Dead for Now

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Well, this sucks.

It's been a topic of conversation for some time now. Mazda engineers and brand loyalists alike have been all for it, but at the end of the day the final decision isn't up to them. And that's a damn shame because Mazda CEO Masamichi Kogai has just made clear he has absolutely no plans to revive the discontinued rotary-powered RX series. At least for the foreseeable future, there will be no reborn RX-7 or limited run RX-9, as previously rumored.

We're just as disappointed as many of you are, but Kogai has logical reasoning behind his decision. Mazda is pretty much stretched to the max right now both for the number of models in its lineup as well as finances. Developing all that SkyActiv technology ain't cheap and it did so on its own without a partner to help pony out additional funds. "It's difficult for us at present to further expand our lineup," Kogai told Automotive News. "The company is still in the process of improving its financial structure. We want to focus our limited resources on the SkyActiv products that we have today." Regarding a new rotary-powered RX sports car, Kogai was quite clear:

"We don't have that kind of vehicle in our future product plan. If you increase the number of segments, then the resources we can allocate to each will decline and that will prevent us from developing truly good products." For now, Mazda is busy working on its next-generation of SkyActiv engines with the goal of achieving best-in-class internal combustion engines. Hey, at least no hybrids are planned anytime soon.

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