This deal is hard to refuse.
The fourth-generation Mazda MX-5 Miata has been on the market since the 2016 model year and hasn't changed much since. Perhaps the most significant update was the introduction of the MX-5 RF about a year later. In 2018, the roadster's 2.0-liter naturally aspirated engine received a power boost to 181 horsepower and 151 lb-ft of torque, up from 155 hp and 148 lb-ft. Last summer, Mazda announced the MX-5 100th Anniversary Special Edition will be sold in the US despite previously being overseas-only.
For model year 2021, the base Miata Sport comes standard with Apple CarPlay and Android Auto, while the top trim Grand Touring receives wireless Apple CarPlay. But if you're on the hunt for a deal then you'd be better off with a 2020 MX-5.
In fact, the 2021 model isn't even being advertised on Mazda's official US website just yet. What's also revealed is a 0 percent interest offer for up to 60 months on all 2020 MX-5s, including the RF. If that's still not good enough there's a $500 customer bonus cash for both versions, too. The cheapest 2020 MX-5 Miata (Sport trim) begins at $26,580 while the fully-loaded Grand Touring carries a $31,670 starting price.
The RF version is significantly more expensive, running from $33,045. Again, this month's financing and cash bonus offer are for all trims and both body styles.
The only major downside here is that the national inventory for these 2020 models is dwindling fast. In October, Mazda reported strong sales during the third business quarter this year which included the MX-5 Miata. This was a welcomed surprise because it's a niche vehicle. By contrast, the Miata's cousin, the Fiat 124 Spider has been officially discontinued because of - guess why - slow sales.
The Miata's sales triumph is a reason to celebrate and Mazda wants to help customers to do just that this month. The current offer expires on February 1, 2021.
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