Mazda Had an Awesome Year, Despite America

Record

Posts highest profits in 94-year history.

Japanese automaker Mazda must be breaking out the saké, because it just reported its most profitable year in 94 years of operation.With new model launches in various global markets, the company’s operatingprofits went up a whopping 238 percent in 2013 over the previous year, reachinga total of 1.36 billion Euros. The growth was led by Europe, whereMazda sales grew 25 percent, largely based on a 35 percent growth in the UK and a 20 percent improvement in Germany.

Who isn't really helping the zoom-zoom party? That’d be North America,where Mazda climbed only five percent in 2013, despite three new (and actually prettygreat) models launched here in the last couple of years. The new Mazda3, Mazda6and CX-5 have all received critical acclaim, but just aren't selling as well asthey should be. Coming in just 9,000 units short of the company CEO’s400,000 unit sales goal for North America, perhaps the company is finally getting on the right trackto win over America’s heart.

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