Mazda Literally Unboxes The New CX-90 In Latest Teaser

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So that's what Mazda's last cryptic teaser was about.

Mazda recently posted a teaser video for a new vehicle that only showed a stack of boxes, so we thought it might be for the range extender MX-30. As it turns out, that vehicle was already revealed, and the unboxing teaser was actually for the 2023 Mazda CX-90. The Japanese automaker just posted a new, less cryptic teaser that shares what's inside those stacked boxes.

As with the initial teaser, this latest video features Japanese actor and martial artist Hiroyuki Sanada, who has appeared in films such as The Last Samurai, Mortal Kombat, and 47 Ronin. Sanada narrates the literal unboxing video as a bunch of men start pulling pieces of the CX-90 out of various boxes.

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We see various labels on the boxes, such as "dashboard assembly," with small glimpses of essential car parts such as the wheels, center console, grille, headlights/taillights, and more. One shot of the grille gives us another look at the CX-90's stunning Artisan Red Premium paint.

"Over the next few weeks, we will assemble Mazda's most ambitious vehicle ever," Sanada says. A clock then appears, counting down the big reveal on January 31, 2023. Mazda will share two more episodes each Thursday leading up to the debut; the next episode will cover performance, and the one after will discuss design.

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The CX-90 will be Mazda's first plug-in hybrid vehicle in the US market. The e-Skyactiv PHEV will likely use a 2.5-liter four-cylinder gasoline engine paired with an electric motor. In the European market CX-60, this combination produces 322 horsepower and 369 lb-ft of torque. If the CX-90 gets the same setup, it would easily be the most powerful Mazda ever sold stateside.

Stay tuned next Thursday to see if Mazda will share more details about the e-Skyactiv powertrain, including how much power it will produce and how far it can go on a full charge.

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