Mazda MX-5 Miata Will Never Die, Says CEO

Sports Cars / 1 Comment

The Japanese icon isn't going anywhere.

Mazda's European CEO, Martijn ten Brink, has said that the MX-5 Miata will never die. This should come as a relief to the thousands of die-hard fans that firmly believe that Miata Is Always The Answer, unless you want to get anywhere fast (that's a bit of self-deprecating humor aimed at all the Miata owners at CarBuzz. Please don't send hate mail).

Ten Brink spoke to Autocar about the future of the beloved sports car currently in its fourth generation. According to ten Brink, the current ND will continue to be updated and is not under threat of being axed due to emissions. That's fine by us, as the ND remains a firm favorite even after nearly eight years of being on sale globally.

But Mazda is not sure what comes next, even though it confirmed that all its cars, including the Miata, would feature some sort of electrification by 2030.


"How do you stay true to the concept of what the car stands for taking it into the next generation of technologies?" ten Brink said when asked about the next-generation model. "That's not been decided. But I think for Mazda, it would be fair to say that the MX-5 will never die."

While the Miata will never die, it will obviously have to adapt to the times. As you can imagine, Miata owners aren't too thrilled with electrification, even though it would make the car much quicker. Electrification adds weight, which goes against everything the Miata stands for. Having said that, we'd be happy with a mild-hybrid system coupled to a naturally aspirated gas engine for a bit more low-down power without sacrificing the rev-happy nature of the car.


Naturally, ten Brink is aware of owners' strong feelings about their vehicles. "Of course, as you can imagine, people have opinions on which direction it should go. So I'm very curious where it will end up, but it will definitely remain part of the line-up," he said.

A report from December 2022 suggests that an all-new Miata might arrive by 2026, but even then, Mazda's executives revealed that they weren't quite sure what to do with the car. Not knowing what to do next appears to be a theme with carmakers dragging iconic vehicles and brands into the electrified era. Let's hope they don't get it as wrong as BMW M.


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