The Japanese carmaker offers a unique solution to owners with range anxiety.
The honest truth is that the Mazda MX-30, the Japanese automaker's first fully electrified model, has a disappointing range. Currently only sold in California, the EPA has certified it with a 100-mile range on a single charge. The also all-new Hyundai Ioniq 5, to compare, can travel triple that distance. Mazda claims the average American drives only around 30 miles daily, thus making the MX-30 suitable only for short commutes.
That might work just fine in smaller countries but not in America, let alone a large state like California. Why buy an MX-30 when there are equally affordable and better overall EVs?
That's the question Mazda can't provide a good answer to. Even in Canada the MX-30 is a tough sell. Speaking to Automotive News Canada, Mazda's national manager for product and electrification strategy in the Great White North, Mark Peyman, is convinced the MX-30's limited range will work for most owners for one key reason.
"We've found through research that many of these individuals have additional cars in their households that are for longer range." So, essentially, Mazda thinks the ideal solution for the MX-30's lack of range is to own another car that doesn't have the same problem. It's not ideal but, yes, that could work. Hey, MX-30 buyers can always borrow a Miata for free.
Another option is to wait for the upcoming plug-in hybrid variant that Peyton points out "could conceivably be someone's only vehicle." It's also important to note that the all-electric MX-30 is actually fairly affordable. Pricing begins at just under $34,000. Apply the $7,500 federal tax credit and that amount drops to about $26,000.
Along with the affordability factor, MX-30 customers might be attracted to its smaller carbon footprint compared to other EVs. Its battery is smaller, meaning the mining and refining process is significantly less. Eventually, the recycling process will also be less complicated and environmentally friendly.