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Mazda Will Debut Mystery New SUV At Geneva

Teaser / 3 Comments

Could it be a reborn nameplate from the recent past?

While many major automakers, such as Ford, Jaguar Land Rover, and Hyundai have decided to skip this year's Geneva Motor Show, one of the smallest Japanese automakers will still be there in full force. Mazda has just announced it will unveil a new compact SUV at Geneva next month and we're still not fully sure what it will be called. Our best guess is that it will be a new CX-7, a model and nameplate that was discontinued back in 2012. It was actually replaced by the best-selling CX-5.

But again, we can't confirm this at the moment. All Mazda will say about the SUV is that it will feature "a more mature Kodo design language and new-generation SkyActiv-vehicle architecture."

The powertrain lineup will also consist of Mazda's SkyActiv engines, including its new spark plug controlled ignition technology that was just revealed on the also all-new Mazda3 sedan and hatchback. Speaking of which, those two vehicles will also be displayed at the Swiss show alongside the MX-5 Miata 30th anniversary edition for their respective European premiere. The only visual clue for its new SUV Mazda released is a single image of its rear end. The taillight design is certainly dynamic and it bears a strong resemblance to what's seen on the new 3 and MX-5.

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A reborn CX-7 does make sense because, well, there's already a numerical gap between CX-5 and CX-9 and, above all, there's likely market demand for a vehicle of that specific size. What also remains to be answered is whether it'll be coming to the US. The CX-4, for example, is sold only in China. We expect Mazda will offer up a few more details throughout the month as we get closer to the show. We'll also be at Geneva to bring you all of the details and plenty of live photos.