This means we'll continue to see some great liveries on McLaren cars in the near future.
McLaren Automotive and Gulf Oil have announced the renewal of their strategic partnership for 2023. The history and collaboration of the two companies go back decades, but in 2020 the two officially partnered once again. This partnership saw Gulf become the Official Lubricant and Fuel partner of McLaren and the return of the iconic Gulf livery and logos to Formula 1.
The renewed partnership sees Gulf continuing to be McLaren's Official Lubricant and Fuel Partner for 2023. This means that all future-produced McLaren vehicles will continue to leave the factory with Gulf Formula Elite oil, which will be the official recommended oil for all McLaren cars. The continuation of the partnership also sees the continuation of the livery on McLaren vehicles, which means we'll hopefully see a Gulf-liveried Artura in the near future.
Gulf Formula Elite is a full synthetic engine oil that has been specifically created to work in tune with McLaren engines. "Our relationship thrives on the trust we have built with McLaren's customers, who can be reassured that their supercar engines will be protected," said Mike Jones, CEO of Gulf Oil International. "We look forward to continuing this relationship together and building on everything we have achieved so far."
What they have achieved so far is impressive. Mclaren and Gulf's partnership is one of the most legendary in all of motorsport, starting all the way back in 1968. This first partnership would continue until the end of the 1973 season and saw the two companies work together in the F1 and Can-Am series, winning over 40 races between them. The 68-72 Can-Am series saw particular success, with Bruce McLaren himself behind one of the wheels helping to win 35 races, with 20 being first-second finishes.
In the mid-90s, the companies saw the partnership rekindled in endurance racing and the creation of one of the most iconic race cars of all time: the McLaren F1 GTR. This partnership saw a slightly different color scheme in '95 and '96 on the car, but in '97, it reverted to the iconic colors. Again a winning combination, the team saw a Global GT Championship title in 1996.
This brings us to today, where thanks to the partnership, buyers have the opportunity to paint their McLarens in a Gulf Livery through McLaren Special Operations (MSO.) This gave us the Gulf-liveried McLaren Elva in 2020, and many other McLarens, like the 720S, have been able to get the iconic paint scheme if their owners have been willing to pony up for it. McLaren even ran a special Gulf tribute livery on its F1 cars last year in Monaco.