Watch out, McLaren is going global.
McLaren's global re-launch program has started already and they are blitzing the market with full force. With 35 retailers in 19 countries all over the world planned by the end of this year, the British automakers first two showrooms in Germany were opened this week with locations in Dusseldorf and Hamburg. The half-museum/half-showrooms are positioning McLaren nicely in Germany, especially for this past weekend's 2011 F1 German GP at the Nurburgring.
McLaren issued a statement saying "A total of four dealers in Germany were selected by McLaren to offer the best in customer sales and service for a range of McLaren cars, beginning with the ground-breaking new MP4-12C high-performance sports car. Every showroom will exhibit a piece of history to highlight McLaren's rich heritage with each McLaren showroom displaying a real McLaren race car, driven by some of the finest racing drivers in the world." Both showrooms are currently open and ready for visitors and customers. The Hamburg showroom features Ayrton Senna's MP4/6, his 1991 championship racer.
The Dusseldorf Showroom features Alain Prost's world championship MP4/5. The Frankfurt and Munich locations are scheduled to open this fall. The first vehicle launched for the 35 new stores will be the MP4-12C. Money isn't an obstacle for McLaren as they try to establish themselves as the premier supercar manufacturer in the world. "McLaren Automotive has invested nearly £800m since 2005 to establish itself as the world's newest sports car company. The launch of a new global retailer network is the latest milestone in this development program," says the British carmaker. For McLaren, you have to think big to be big.