And it all begins with the Senna.
Take a look at McLaren's current lineup. There's the 570S and 570GT, and 720S, consisting of the Sport and Super Series, respectively. And then there's the Ultimate Series, which includes the now out of production P1 and the new Senna, set to make its live debut next week at Geneva. Notice something different about the latter? It's blatantly obvious. It has an actual name instead of a letter and number combination. According to Autocar, this will not be a one-time thing.
McLaren CEO Mike Flewitt told the publication he'd like to use real names for future Ultimate Series cars, while Sports and Super Series will continue with the existing naming formula, decided by power output. The Senna, apparently, will be the first Ultimate Series vehicle to go with this new plan, and we think it's quite appropriate. Why? Because Ultimate Series cars are just that – ultimate and highly exclusive. They deserve better names than something as simple as P1 (no offense to the stunning car itself). Given the firm's long history in motorsport, it shouldn't be too hard to come up with Ultimate Series names in the future. Starting off with 'Senna' is very historically appropriate.
Formula 1 racing legend Ayrton Senna famously raced for McLaren for a majority of his career and where he established himself as perhaps the greatest F1 driver of all time. Remember, McLaren is also busy at work developing the BP23, a three-seater inspired by the also legendary F1. It too will have its driver sandwiched between passengers. BP23, however, is simply what it's being called internally, so it's highly doubtful the name will stick, all the more so given Flewitt's recent remarks.