Will the UK manufacturer ever stop growing?
Few exotic automakers have seen as much success as McLaren in the past decade. In fact, the UK manufacturer has seen sales increases each year since its formation in 2010. In 2016, McLaren more than doubled its yearly sales but only managed to increase its sales numbers by fewer than 100 vehicles in 2017. Last year, in 2018, McLaren reverted back monumental growth by selling 4,806 cars, up 43.9% compared to 2017. 2018 now becomes the ninth record year in a row for the McLaren brand, a year that was partially made possible by growth in Europe and China.
North America still represents McLaren's largest market and over one-third of global sales. Since McLaren has entered the North American market in 2011, the brand has sold over 5,000 vehicles total and achieved yet another record year of sales in 2018. European sales also saw a massive increase of 44.2% but the largest growth was seen in China at 122.5% following the introduction of the 570S Spider and 720S. China now represents nearly 7% of McLaren's global sales volume. McLaren's home market in the UK has also seen strong and steady year-on-year growth of 49.2%.
Halfway through 2018, McLaren celebrated building its 15,000th car and the company now builds more than 20 cars per day at its factory in Woking, Surrey. McLaren's growth should continue as the company continues its Track25 business plan, which includes 18 new models and derivatives by the year 2025. So far, the company has revealed two cars as part of this plan, including the Speedtail and 720S Spider.
In addition to the company's overall growth, McLaren Special Operations (MSO) has also seen its order books triple in 2018. More customers are choosing to add unique luxury and performance upgrades to their vehicles, which should help McLaren continue its rapid sales increase.