New models, increased sales send the company soaring into profit for the first time.
For the first time since its first product launch back in 2009,McLaren Automotive has finally managed to turn a profit in 2013, beating its ownpredictions by a year. And Now, with the majority of P1 deliveries expected during 2014and the model completely sold out, not to mention the added revenue from thenew 650S, the company expects 2014 to be a major year for it, with profits likely toincrease fourfold over 2013.
McLaren has already said it would roll out a new model eachyear, and has also confirmed it is working on a new flagship model, dubbed theP15, targeted for launch in 2017. In the next few years, the company expects toboost its sales to 4,500, with most of those to be based on a yet-undisclosedmodel expected to fit in below the 12C.