Goodbye, New York City. Hello, Texas.
Since 2011, McLaren North America has been headquartered in New York City. At first, this may sound like a smart move, considering it's the Big Apple and all. But it has its drawbacks. Namely, space and the high price of real estate. On top of that, McLaren has been expanding at a phenomenal rate and, simply put, it has outgrown its NYC space. Instead of opting for something new in New York, the UK-based supercar has opted for something else entirely: it's moving to Texas. McLaren has officially announced plans to relocate from its NYC 4,500 square-foot office suite to a new 30,000 square foot facility in the high-tech industrial park in Coppell, Texas, just 20 minutes outside of Dallas.
This goes hand-in-hand with the company's Track25 business plan that will see the unveiling of 14 new models, alongside the four already announced, arrive by 2025. The entire lineup will also be 100 percent hybrid by that year as well.
Setting up shop in Texas, specifically in the Dallas area, has numerous benefits. For one thing, the new headquarters is only a three-hour flight from most of McLaren 27 dealerships, allowing for technical and customer service requests to be fulfilled at a faster rate. McLaren will also be able to centrally maintain, service, and manage marketing and media events.
It should also go without saying that Pure McLaren race track experience events will also benefit, organizationally speaking, given that the Circuit of the Americas is only a few hours away in Austin, Texas. Other Pure McLaren track events are held at the Thermal Club in California and Homestead, Florida.
"With the amazing growth of the McLaren brand here in North America over the past eight years we are continually trying to keep pace with the needs we have as an operation to ensure we are able to give the very best in customer and retailer service," said Tony Joseph, President of McLaren North America. "This new Texas facility means we now have the space and location to deliver even faster and effective support to our 27 strong retailer network as well as be cost-effective in both the maintenance of our own vehicle fleet and provision of training courses to our retail partners."