The brand's first luxury SUV has arrived.
Genesis has officially joined the luxury SUV segment. As expected, the South Korean luxury brand has unveiled the all-new 2021 Genesis GV80, a vehicle that arrives at the ideal time as the market continues to crave SUVs. Up until now, Genesis has been missing out on this lucrative segment, but no more. So let's dig in.
The 2021 GV80 features the brand's "Athletic Elegance" design language, which includes the now-signature crest grille, flanked by the Quad Lamps which feature "sophisticated lighting technology." Notice there's a G-Matrix pattern in light figures throughout the exterior. This pattern is even present on the optional 22-inch wheels.
Genesis says the SUV's body structure is enhanced with hot-stamped, high-strength steel while lightweight aluminum is used for the doors, hood, and tailgate. Overall, it's an attractive design that should help it stand out against its main competitors, such as the BMW X5. The interior design continues with the "elegance" theme. Passengers will enjoy upscale materials in a variety of colors and trims.
Like the BMW X5 and Audi Q7, two- and three-row seating is offered. But it's in the technology department where the GV80 really shines. Up front there's a digital instrument cluster and a 14.5-inch split-screen infotainment display. Genesis purposely kept the number of hard buttons and switches to a minimum. High-grade materials are in abundance, such as soft materials covering everything from the inside of the door handles to the quilted knee pads.
Driver and front-seat passengers have several convenience systems available, including an augmented reality navigation system and the Genesis Integrated Controller. The latter has a handwriting recognition feature that allows users to set a destination or enter data without having to physically touch a keyboard or nav screen. The GV80 also has a noise-canceling system that monitors road noises in real-time by generating sound waves to block road noise.
Because the GV80 has been revealed only in South Korea, the only engine being mentioned for now is a 3.0-liter turbo diesel with 278 horsepower and 434 lb-ft of torque. Don't expect it to come to the US. Instead, the most likely base engine will be a 2.5-liter turbocharged four-cylinder with 304 hp, while a 3.5-liter V6 will be optional. We don't have precise specs for the V6, but it could be a higher-displacement version of the familiar 3.3-liter twin-turbo V6 with 365 hp and 376 lb-ft used in its stablemates, the Genesis G70, G80, and G90 sedans, as well as the Kia Stinger GT. Riding on a rear-wheel-drive architecture, the GV80 be available with AWD, versions of which will receive a limited-slip differential.
The 2021 Genesis GV80 will go on sale later this month in South Korea and other markets, including the US, later this year. Official pricing will be announced closer to then.