GTC4Lusso

Make
Ferrari
Segment
Hatchback

When money is no object, exclusivity is everything. In Ferrari world, it doesn't get much rarer than the Monza SP1 and SP2 twins as part of the Icona Series, of which a combined 499 units will be built. If you see one of those in the flesh, count yourself lucky. But if you happen to see Ferrari's latest reveal at any point in time, well, you better capture the moment.

This is the new BR20 and it's Maranello's latest one-off model from its One-Off Series, a thoroughly bespoke car designed for a lucky client's specific brief. We've seen seductive Ferrari one-offs before such as last year's Omologata. Like that car, the BR20 is based on an existing Ferrari. In this case, that's the platform of the GTC4Lusso.

A two-seater coupe powered by a charismatic V12 lump, the BR20's stunning lines are modern, yet they've also been inspired by Ferraris from the 1950s and 1960s. Ferrari points to iconic models like the 410 SA and 500 Superfast. For the BR20, the GTC4Lusso's rear seats have been removed and the car's overall length has been extended by three inches. Despite being a one-off model, Ferrari went as far as designing unique rounded tailpipes for the BR20. Other unique touches for this model are the 20-inch tone-on-tone diamond-finish wheels, the restyled headlights, and the slimmer DRLs.

The luxurious cabin blends carbon fiber trim with two shades of brown leather. The seats are upholstered in dark brown Heritage Testa di Moro leather. It's wonderfully lavish, especially the opulent trim of the rear deck.

Being based on the GTC4Lusso platform, the Ferrari BR20 is an all-wheel-drive coupe. That's especially noteworthy for a one-off car, as the only other AWD two-seater Ferrari makes is the SF90 Stradale. Ferrari didn't delve into technical details surrounding the engine, but the BR20 should mirror the GTC4Lusso's phenomenal outputs of 680 horsepower and 514 lb-ft of torque.

No price was announced, but that hardly matters since you can't buy it anyway. Considering that the GTC4Lusso went for around $300,000 and wasn't a once-off, the BR20's total cost will have easily surpassed that.