Paying tribute to those who serve America so valiantly.
The Ram 1500 was already a good truck long before the TRX model brought a whole new group of enthusiasts to the brand, but that's not the only special edition around. Recently, Ram started offering its Built to Serve trucks - built to honor the US armed forces - to regular citizens and not just veterans. These have been offered in stages, with the most recent model being revealed in November last year. That was batch four of five, and now the final allotment has dropped. As before, unique paint, special badges, and themed interior trims feature throughout. So what does this final group look like?
This final installment of the BTS trucks is inspired by maritime forces and as before, two color options are on offer. 500 units will be produced in Spitfire while 750 will be finished in Bright White. As a refresher, past installments were offered in greater numbers of between 1,000 and 1,500, with colors like Tank, Flame Red, Billet Silver Metallic, Anvil, Patriot Blue, Ceramic Gray, Diamond Black Crystal, and Gator. This makes the final batch of BTS trucks the rarest. As before, you'll get the stars and stripes on the rear quarter panels along with a "Built to Serve" decal on either side too.
Those decals are complemented by 20-inch aluminum wheels with unique-to-the-edition Technical Gray paint. There's also a blacked-out grille, black bumpers, and black-bezel lighting, along with black badges, side-steps, and dual four-inch exhaust tips.
Inside, color stitching is offered as before. The colors in the BTS range here are Light Frost, Light Ambassador Blue, Light Diesel Gray, Medium Greystone, and Orange. The seats feature Velcro panels for patches too, along with back panels that allow the fitment of "additional equipment or pouches." With added off-roading features like a locking rear axle and heavy-duty shocks, it's a pretty capable vehicle and not just a looker. If you're interested in one, production starts next quarter, with dealers receiving stock shortly thereafter.
"We owe a huge debt of gratitude to our armed forces and the brave men and women who serve them. These 'Built to Serve' models are just one way we honor those who have selflessly served our country," said Mike Koval Jr., Ram Brand CEO - Stellantis. "Whether civilian or military, Ram truck owners are very familiar with this adage as it's something we strive to build into every truck and van we produce."