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Meet The new Emperor's Exquisite Custom Toyota Century

Luxury / 14 Comments

The new Japanese Emperor is introducing himself in rare style.

As Japan's Heisei (achieving peace) era ends, the Reiwa (beautiful harmony) era is beginning, and Japan is celebrating. The era starts with the 126th emperor, Emperor Naruhito of Japan who recently ascended to the throne after his father abdicated at age 85 due to health reasons. To celebrate, a 30-minute parade through Tokyo has been arranged in the form of a motorcade that will travel 2.85 miles from the Imperial Palace to Akasaka Palace. According to Japanese Nostalgia Car, that route will see Emperor Naruhito and his wife being transported in a one-off Toyota Century Convertible provided by Toyota as the family's "royal parade car."

via Japanese Nostalgia Car
via Japanese Nostalgia Car

The "regular" Toyota Century is already an incredible car, and it's certainly a huge cut above the Avalon. The Century is a true icon of the Japanese automotive industry and as steeped in Japanese history and tradition as Gyokuro tea. Carving the grill by hand is a six-week process on its own, and the paint is a seven-stage process that ends with craftsmen wet-sanding it to a perfect finish. Emperor Naruhito's Century is customized to include the convertible roof as well as fixed-back seats that are raised by 1.6 inches and reclined by 25 degrees. The royal family already has four custom Century limos, but nothing like this one.

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via Toyota
via Toyota
via Toyota

The custom seat layout is designed so the family can be seen without obstruction during parades, and the October 22 event is designed to maximize exposure of the couple to the public and press. In true Japanese fashion, the route is also designed to minimize traffic disruption in Tokyo.

These cars are rarely seen, and the last one, a 1990 Rolls Royce Corniche III was only seen twice. Reportedly, this royal Century will be displayed in and around palaces in Tokyo and Kyoto after the event and is expected to make its next official appearance during the 2020 Summer Olympics in Tokyo.

via Kyodo
via Toyota
via Toyota
via Toyota

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