The Japanese brand is set to shake up its corporate identity.
Nissan has been going through a somewhat awkward phase of its life in the United States. For some time it was in a state of limbo, with products that were neither here nor there, and some that were dreadfully sub-par. Even the brand's sports cars, the Nissan 370Z and Nissan GT-R supercar have lost their luster and are showing their age against newer rivals.
We've known now for some time that a new Z car was on the way to replace the aging 370Z - although the possibility of involvement from Mercedes-Benz has been ruled out - and Nissan has just trademarked a new logo for the Z car. But now, we've come to understand that Nissan has also trademarked a new company logo, an indication that the new Z could also be the dawn of a new era for Nissan.
Recent trademark filings that have been registered in Great Britain, Peru, Uruguay, Chile, and Argentina have revealed a new logo for the Japanese manufacturer. It's similar to the current design in its layout, with a ring and the Nissan lettering through the center, but much like the recently unveiled BMW logo, and Volkswagen's newly-simplified logo, Nissan has gone minimalistic, with a plain typeface and an extremely simplified ring design. It eschews the old chrome 3D design in favor of something easier on the eye, two-dimensional, and monochromatic.
There's been no official word from Nissan as to when the change in brand identity will officially take place, but we suspect it'll tie in with the announcement and unveiling of a new Z-car that will wear both the new Nissan badge and the new Z logo. That could still be some time away, though, with the new tentatively-named 400Z still at least a year away. It's rumored to be receiving a twin-turbo V6 similar to the one found in the Infiniti Q50 Red Sport 400 developing 400 horsepower. The design of the new Z car will also have loads of throwback elements to Z cars of old, so a simplified logo might just be the perfect finishing touch.