Prius

Make
Toyota
Segment
Hatchback

The Toyota Prius is not a popular car for tuning, and the rare occasions on which we have seen the hybrid runabout modified have left us anything but impressed. Not only is the car's powertrain less than ideal for performance upgrades, but the styling isn't very pretty either. Fortunately, that could change with a new concept, but one tuning company has decided to play to the strengths of the Prius by creating the ultimate undercover hunting vehicle. Sure, something truck-based would be better for hunting, but with enough time and money, even the Prius can make a case for itself as something more than just a slow and silent eco-hatch.

The creation you see here is from Starwood Customs, a tuning company in Dallas that specializes in off-roaders of various kinds. It's finished in a matte Sarge Green and has seen the rear hatch cut away so that a hunting platform could be fitted, complete with gun mounts and a roof rack with a spare tire. At the front, a steel bumper has been fitted with a meaty skid plate and a large winch from Warn. The wheels are from Method Race Wheels and have been wrapped in off-road rubber, but the suspension appears to be very lightly modified, which begs the question of whether this would actually be any good off-road.

Starwood Customs makes no mention of any performance enhancements, so we suspect that this Prius is now even slower than stock after all the light bars and other paraphernalia have been fitted. It's obvious that whoever commissioned this oddity has little intention of using it as a real hunting vehicle, and the shop seems to have no problem in satisfying any desire as long as it's unusual or wacky. But as a representation of what a car can be if you spend enough money, there aren't many more extreme character-altering builds out there. Still, if it were our cash, we'd opt for something a bit more fit for purpose.