The German automaker shows no signs of slowing down.
Mercedes-Benz just edged out BMW as the top-selling luxury automaker in the United States for 2018. But BMW wasn't ready to take the defeat (for the third year in a row) without a fight and is now challenging Mercedes for the sales crown in 2019. With September in the books, we are now in the final sales quarter of 2019 and Mercedes is showing no signs of giving up its title as the best-selling luxury automaker in the US.
The German automaker sold 223,838 vehicles worldwide in September, a company record for the month. Mercedes sales in September grew by 10.4 percent in 2019 and third-quarter sales grew by 12.2 percent to 590,514 units. "We have posted the best-ever third quarter for Mercedes-Benz - a strong team performance of which we are extremely proud, especially in these challenging times," said Britta Seeger, Member of the Board of Management of Daimler AG said. "In the year-end spurt, we want to further consolidate our ambition to remain the world's leading premium automobile brand. Despite the highly competitive environment, we assume that Mercedes-Benz retail unit sales will increase slightly in the full year."
In the US market, Mercedes sales increased by 4.8 percent to 27,433 vehicles in the month of September. Mercedes is slowly approaching its sales numbers from 2018 but so far, sales are down by 0.5 percent compared to last year. The company should have plenty of help reaching its end-of-year sales goals with its new line of compact vehicles.
In 2019, Mercedes has already sold 72,700 units of the A-Class, B-Class, CLA Coupe, CLA Shooting Brake, and GLA: the most compact cars Mercedes has ever delivered in one month, an increase of 17.7 percent over the same period last year. Of course, some of these models (like the B-Class and CLA Shooting Brake) are only sold in Europe, where compact sales are strongest. When the compact GLB crossover finally arrives at US dealerships, it should have a massive impact on sales in the US.
Surprisingly, SUVs and crossovers are not the only vehicles flying of Mercedes lots this year. E-Class sedan and wagon sales increased by 11.8 percent in September with 33,800 vehicles delivered and S-Class sedan sales increased by 11.1 percent to 5,700 units. This, despite the fact that the E-Class will soon be facelifted and the S-Class will be replaced by an all-new model. The next three months will be crucial for Mercedes to retain its sales crown in the US.