Mercedes Hopes Star Wars Fans Will Buy The New X-Class


X-Class. X-wing fighter. What's the difference?

For anyone who didn’t already know, this week is the premiere of Star Wars: The Last Jedi. Nissan already has an ad campaign up and running, just like it did last year for Rogue One. Nissan Rogue. Rogue One. Get it? Anyway, Mercedes-Benz also wants to take advantage of the publicity the expected blockbuster will be able to provide by attempting to tie-in its new X-Class pickup truck with the fact there are X-wing fighters in the movie. Close enough, right?

For Star Wars fans in the UK, starting this Wednesday at midnight you’ll be seeing ‘Follow,’ a short advert “designed to highlight the exceptional appearance of the Mercedes-Benz pickup, enhancing people, animals, creatures (even monsters) from the very first moment.”

You Might Also Like
Outstanding Sports Cars Nobody Wants To Buy
Outstanding Sports Cars Nobody Wants To Buy
The Most Unusual Steering Wheels Ever Made
The Most Unusual Steering Wheels Ever Made

Put it like this: this advertisement probably wouldn’t work well for an American audience, specifically those who drive pickup trucks. Although there are currently no plans to bring the X-Class stateside, there are rumors Mercedes hasn’t ruled out the idea entirely at some point down the line. But if it were up to us, we’d take a pickup truck from any of Detroit’s Big Three over this. Just our two cents. However, we’d take an X-wing fighter over any land-based vehicle.