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Mercedes has announced its plans to build its own branded navigation system using the latest in-car geospatial data and navigation capabilities from Google Maps. In 2022, there was a slew of automakers that announced and then integrated Google into new infotainment systems, and now Mercedes has joined the rush by partnering with the tech company.
While the partnership has only just started, recent Mercedes customers should be getting access to initial features like Place Detail at this time. Further down the line, the two brands will start exploring Google Cloud's artificial intelligence (AI) data systems.
Place Details will be "available starting today in all vehicles with the latest generation of MBUX in applicable markets," and gives detailed information on over 200 million businesses and places around the world, including business hours.
"We invite only the very best partners to enhance our operating system and to add to the Mercedes-Benz customer experience," says Ola Källenius, Chief Executive Officer of Mercedes-Benz, "Google has been a leader in maps and navigation for many years. With our strategic partnership, we are excited to create unique services and to elevate the level of convenience for our customers. It will be deeply integrated within our signature Mercedes-Benz user interface and fully connected to relevant vehicle functions like the state-of-charge."
The difference here is that other automakers are directly implementing Google's automotive solutions, but Mercedes plans on keeping its own style and identity while leveraging Google's lead in the navigation space. However, later on, the YouTube app will be able to take advantage of Mercedes' high-resolution screens - such as the stunning one in the Mercedes S-Class. The German automaker added that it intends to use Google's open infrastructure for innovation purposes.
"Our partnership with Mercedes-Benz brings advanced technologies from Google Maps Platform, Cloud, and YouTube to help create new experiences for drivers," says Sundar Pichai, Chief Executive Officer of Google and Alphabet. "In addition to enabling Mercedes-Benz to design a customized navigation interface, we'll provide our AI and data capabilities to accelerate their sustainability efforts, advance autonomous driving, and create an enhanced customer experience."
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