If you build it the exuberantly wealthy will buy it.
We've been hearing a lot lately regarding the upcoming Bentley SUV as well as the strong likelihood of a Rolls-Royce SUV. Apparently uber luxurious and powerful SUVs will soon become the latest "it" thing in this industry. And because of that, newly formed luxury sub-brand Mercedes-Maybach doesn't want to be left out. GTSpirit is claiming that during an official presentation of the new Mercedes-Maybach S600, a company spokesperson didn't rule out a future Maybach SUV.
There are very few details at this point, but the thinking here appears to be that if Rolls-Royce decides to go for the SUV greenlight, then Mercedes-Maybach will jump on the bandwagon as well. Heck, even Maserati and Lamborghini are developing a pair of ridiculously expensive SUVs as well, even though the latter will probably be much more performance-oriented. But still, those who've got the cash to burn could soon find themselves in the predicament of predicaments of SUV choices. Bentley? Rolls-Royce? Maserati? Mercedes-Maybach? Lamborghini??? Tough life, indeed.