It's only a matter of time before these EV-only showrooms expand to other regions.
The Mercedes-Benz electric revolution is moving faster than anyone thought possible, and the German luxury brand has now opened its first EV-only showroom in the world, based in Japan. Mercedes-Benz has been hard at work getting its EQ range of electric vehicles ready, with several like the EQS Sedan and EQB SUV already on sale in the USA.
The brand claims that it will have seven new models ready by next year, with the grand vision of cutting CO2 emissions by more than 50% by the end of the decade, and now Japanese fans can get first-hand experience of what the brand's electric future looks like. Mercedes-Benz is the largest foreign car brand in Japan, a market traditionally dominated by domestic manufacturers.
The new Mercedes-EQ dealership opened in the city of Yokohama on 6 December, and the occasion will be celebrated with a fair from 7 to 11 December. The new dealership will showcase all five new EQ models, including the EQE and luxurious EQS sedan. The new and innovative space will feature a handover space where test cars are arranged and delivered, and new vehicles are handed over to their owners. There are also five service bays. The dealership also offers a car rental service called MB Rent. A rapid charging station is located on the premises for added convenience.
"In the future, we will also install and use solar panels at our stores. We will also start sustainable operations where electricity is supplied from natural energy sources," said a statement from the brand.
Specially trained "EQ Experts" will be on standby to help customers' "EV life" through test drives and product presentations.
Mercedes-Benz Japan currently runs 204 authorized dealerships nationwide and 167 certified car dealers. While EV sales from foreign brands remain relatively low in Japan, sales are growing, and foreign manufacturers sold a record 2,357 EVs in November, breaking more than a tenth of imported car sales in Japan for the first time.