We can't wait to see how Audi responds to this.
Audi is trying to inspire people to get creative during isolation from the Covid-19 pandemic. Last month, Audi asked its social media followers around the world to submit their own artwork representing the company's iconic four rings logo. Audi called it the Four Rings Challenge, and the response was eclectic.
Fans used everything from donuts, to plant pots and Lego pieces to depict Audi's four-ring logo. Unsurprisingly, Audi's unique social media campaign also caught the attention of automakers. It didn't take long for Mercedes to post its own response to the challenge on social media.
"Hey Audi, #FourRingsChallenge accepted! As we're all united in the same passion, here we go with our creative contribution. @Audi, we hope you like the result and show us how your handwriting looks like," Mercedes wrote on social media in response to the challenge. Naturally, Mercedes' responded to the challenge in the smokiest way possible. In a video posted on social media, a Mercedes-AMG C63 Convertible performs some tire-smoking donuts to carve Audi's famous four rings logo into the tarmac.
We're curious to see how Audi responds to Mercedes' video, but it's nice to see the two German automakers embrace their rivalry in a lighthearted way and unite to entertain fans during the coronavirus crisis.
To encourage social distancing to stop the spread of the coronavirus, Audi also redesigned its iconic logo by splitting the interlocking rings apart into four separate circles in a video posted on social media last month. Mercedes-Benz also adjusted its logo to promote social distancing by shrinking the three-pointed star so it no longer comes into contact with the outer circle.
Like other automakers around the world, Audi and Mercedes have suspended production in response to the pandemic. However, Daimler plans to resume production at its German plants on April 20. Audi will also reopen its factories in Neckarsulm, Germany and Brussels, Belgium on the same day.