Despite having one of the most luxurious cabins on the road, Prior Design has created a custom interior for the Mercedes-Benz S-Class, which has been kitted out using a combination of crocodile leather, Alcantara and Nappa leather. Backseat passengers also get to enjoy some flat screen TVs and a nice bottle of Scotch, which gets its own storage area along with a humidor.

The exterior receives an equally opulent redesign, with Prior adding a carbon-fiber lip spoiler, side skirts, and rear apron. There's also a redesigned front bumper with custom air inlets, a choice of two different LED DRL designs, a set of new alloys, available as 20s or 22s, and a sport exhaust system.