Mercedes Says No "Fat Cowboy Trucks" For Us


Daimler boss confirms GLT will be co-produced with Nissan

Eversince the announcement that Mercedes-Benz is developing a pickup truck hit thepress a couple of weeks ago, rumors have been abounding regarding this unlikelyproduct, due to hit the market in 2018 or 2019. But now, chief of Daimler'scommercial vehicle division, Volker Mornhinweg, has finally decided to speakour regarding the upcoming model, starting off by naming it the GLT and promising thatthat this midsize pickup will not be going after any of our local American favorites.

"Weare not going to develop a fat cowboy truck for North America", Mornhinwegtold Car Magazine. "After all, the big three - Ford, GM/GMC and Ram -already own about 90% of that market which typically absorbs in excess of twomillion units per year. In this cut-throat environment, newcomers like us wouldinvariably fight an arduous uphill battle. That’s why our focus is on a smallerand lighter pick-up truck which is already perceived as premium product inSouth America, Africa and the Middle East." Instead, Mercedes will becooperating with Nissan and developing a global mid-sized truck based on the newly-introducedNevara.

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According to Mornhinweg, the GLT will be offered with a wide choice ofdrivetrains and equipment levels, "provisionally labelled workhorse, dualuse and leisure and family." The truck will be offered with four andsix-cylinder engines in both diesel and gasoline-sipping versions and will beequipped with six-speed manuals or seven-speed automatic transmissions, withprices starting at $30,000 in the lowest-priced markets. At this point, itremains unclear if this truck will reach our market, known for its fat cowboysand the trucks they love so much.