And the dealer even gets a bonus if they do!
The Mercedes-AMG brand has expanded massively in recent years, and it's about to grow even larger with new E Performance models. Buying an AMG model is still a special experience, though; it's an opportunity that not every Mercedes customer will experience. But according to a dealership bulletin discovered by CarsDirect, Mercedes might be attempting to get more shoppers into AMG-branded productions.
The bulletin lists a special incentive for April, which gives dealers up to $1,500 in incentives for selling an AMG model. It doesn't specify if this only counts for the fully-fledged AMG models like the 2021 Mercedes-AMG E63 Wagon or if it includes mid-tier models like the 2021 Mercedes-AMG CLA 35.
This "retro program" has been active since April 1 and gives dealers a small bonus for each AMG model sold. Dealers can earn $750 per car for reaching 100% of their monthly sales objective or $1,500 per car if they exceed 110%. Mercedes calls this a "retro" program because it pays dealers retroactively after the cars are sold.
If you are in the market for a new AMG, April could be the ideal month to do so. Certain dealers will want to take full advantage of this program, meaning they could pass some of the savings onto the customer. While we doubt dealers will want to sacrifice all $1,500 of their incentive, they might mark the car down slightly to ensure the sale.
As of right now, the least expensive AMG-branded product is the 2021 Mercedes-AMG A35, which starts at $45,850 and includes a 2.0-liter turbocharged four-cylinder engine producing 302 horsepower. But as we mentioned, we aren't certain if sub-AMG models like the 35 series are eligible for this program. If only the full AMG models are counted, the CLA 45 is the least expensive, starting at $55,350 that boasts a more powerful engine with 382 hp on tap.