Once everything is electric, EQ will be redundant.
Citing German newspaper Handelsblatt, Reuters reports that Mercedes-Benz will drop its EQ naming structure for electric vehicles towards the end of 2024. This news isn't surprising given that CarBuzz was told similar information at the launch of the Mercedes-Benz EQS Sedan.
Bernie Glaser, Director of Product Management for Mercedes-Benz USA, told us that when the brand goes all-electric, there would be no reason to split the S-Class and EQS, and the two models would join under one name. This would also be true for other models like the E-Class and EQE.
Sources close to Mercedes confirmed that the EQ naming scheme would become redundant when there are no more gasoline-powered models in the lineup.
"With the goal of our parent brand Mercedes-Benz becoming fully electric by the end of the decade, we will adapt the positioning of the vehicles and thus also the use of the brand in line with the times, but it is too early for details on this at the moment," a spokesperson said.
Mercedes launched its first EQ model, the EQC, in 2019. It seemed like a decent way to differentiate EVs at the time, but it has since become confusing with new model introductions.
The EQE and EQS, for example, have sedan and SUV variants that are differentiated with the word "sedan" or "SUV" at the end. However, the EQB does not have a sedan counterpart, so it doesn't have an "SUV" in its name despite being one.
The next-generation compact models, such as the A-Class and CLA, are set to go electric-only.
These models should arrive by the end of 2024. Mercedes will likely begin its transition away from the EQ names when these compact models arrive with no gasoline counterparts to differentiate from. Rather than call them EQA, EQA SUV, and so forth, Mercedes will simply use the current names that we are used to.
Frankly, we can't wait for this change to take place.