Mini has just released the first shots of their latest special edition based on a London neighborhood. As previously reported on CarBuzz, Mini has been ratcheting up their marketing efforts big-time to capitalize on all the publicity the 2012 Olympic Games have been bringing to London, England. The Mini Highgate Convertible special edition was named after the exclusive and ritzy London neighborhood and follows the Baker Street and Bayswater special editions out of Mini design's doors.

The Highgate is available on the Cooper, Cooper S, Cooper D and Cooper SD variants. The new special edition is finished in Iced Chocolate metallic brown (Midnight Black and White Silver optional) and comes with a brown fabric hood that has a light metallic sheen and brown/black stripes. It sits on a set of Union Jack-inspired 17-inch aluminum-finished Double Cross alloy wheels. Plenty of "Highgate" badging is featured around the car so everyone can tell you aren't just driving a plain old Mini. The interior features Lounge Leather seats with Dark Truffle and light contrast stitching.

Stainless-steel pedals come standard on the special edition along with the Mini Chrome Line interior package. The Mini Highgate Convertible special edition is set to go on sale worldwide beginning this spring. London pricing is set at £21,080 for the base Cooper £25,830 and for the Cooper SD.