It hasn't taken long for the Mini Cooper SE to achieve an impressive production milestone.
It's now been just over a year since the electric Mini Cooper SE debuted, marking the start of a new era for the iconic hatchback. Early indications suggested Mini's first-ever electric model was going to be a huge hit. At the start of this year, Mini had already racked up 90,000 reservations for the Cooper SE.
And now Mini is celebrating the Cooper SE achieving a new production milestone. Since production began just before the plant's annual summer production shutdown, more than 11,000 Mini Cooper SEs have rolled off the production line at Mini's production plant in Oxford, England. Demand for the Mini Cooper SE has been strong since its launch - Mini has received over 3,000 orders in the UK alone.
Technically, the Cooper SE is Mini's second electrified model after the Mini Countryman Plug-in Hybrid. In the UK, these two models account for 19 percent of Mini's worldwide electrified sales. "We're delighted the Mini Electric is such a success in the UK and that our customers love the car as much as we do," said David George, Director, Mini UK. "It's fantastic to see the growing popularity of electrified vehicles - the UK already accounts for nearly a fifth of global Mini Electric and Mini Countryman Plug-In Hybrid sales and we know that demand is increasing."
As demand for electric vehicles increases, Mini expects that a third of three-door hatchback models built at the Oxford plant will be fully electric.
"Everyone at Plant Oxford is immensely proud that our hard work integrating Mini Electric into the production line is paying off, with the car proving so popular with customers in the UK and around the world," said Peter Weber, Managing Director at Mini Plant Oxford.
"As the home of the brand, it gives us huge satisfaction to build the first fully-electric car in the Mini product line-up here in Oxford, for global export." Starting at $29,000, the Mini Cooper SE (known as the Mini Cooper Electric in the UK) is powered by an electric motor producing 181 horsepower and 199 lb-ft of torque. A 32.6 kWh pack provides an EPA-rated driving range of 110 miles on a single charge.