MINI Yours Expands Customization Options

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MINI is expanding their customization options with the launch of the MINI Yours program.

As the current generation Mini Cooper begins to be phased out, the automaker is now launching a new program called MINI Yours where buyers can choose from a wide selection of personalization options. According to the automaker, MINI Yours offers a "stunning collection of premium options...with a vast catalogue of exclusive and design-led exterior paints, tattoos, interior trims and upholsteries that are completely new to MINI. It will ensure a bespoke and truly stand-out result for every owner."

Basically, MINI Yours will include a range of style comfort, convenience, and technology options that enables people to personalize their cars even further as MINI wants to be the "benchmark car brand in customization." Such limited editions like the MINI Inspired by Goodwood, MINI Soho, Clubman Hampton, and the new London 2012 have all been integrated into this new program. MINI will also be offering new packages like the MINI Avenue (pictured here) that will be available for the standard hatch, Convertible, or Clubman.

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The package includes either a Highclass Grey or Laguna Green metallic exterior paint or a 'Soda' interior design motif with leather seats, Soda mirror caps, and special effect white hood stripes. For now, we've only seen pricing available in the U.K. for the MINI Avenue (a £4,880 option). No confirmation yet whether this program will also be included in North America.