Intent on reviving its US-market lineup, Mitsubishi has reintroduced the Mirage subcompact with the five-door econo-box set to hit US dealerships this fall. The styling is inoffensive yet instantly forgettable, but the all-new model's fuel economy numbers is what the Japanese carmaker hopes will lure customers to the hatch. Mitsubishi claims the 2014 Mirage equipped with a continuously variable transmission will managed 37 mpg in the city and 44 on the highway for a combined rating of 40 mpg.

That, the carmaker says, will make it the most fuel-efficient non-hybrid gasoline vehicle in the States; an honor currently claimed by Ford's Fiesta. Power comes from a 1.2-liter three-cylinder engine rated at 74 hp and 74 lb-ft of torque, mated to either a CVT or 5-speed manual. Mitsubishi has given the hatchback a host of standard features including seven airbags, automatic climate control, power windows, keyless entry, and a rear spoiler. While the interior gets high-gloss piano black trim, 60/40 split folding rear seat and 4-speaker sound system with USB/iPod controls.

Optional extras include LED interior illumination, sat-nav, parking assist, an exterior lower body kit and chrome accent packages, while the ES trim adds 14-inch alloys, front fogs, a leather-wrapped steering wheel and gear shifter, cruise control, push-button ignition, and Bluetooth connectivity. Pricing for the car has yet to be released.