All those new models are getting customers in the showrooms.
After years of floundering in the United States, Mitsubishi is enjoying something of a renaissance. A slew of all-new and updated products like the 2022 Mitsubishi Outlander (essentially a reskinned Nissan Rogue) are bringing customers back to the showrooms in droves. Mitsubishi Motors North America reported its second-quarter sales figures for 2021 at 25,146 units. This is a massive 106% increase compared with Q2 2020, meaning Mitsubishi has more than doubled its sales volume during this period.
So far in 2021, Mitsubishi sold 53,377 vehicles, a 12% increase from the same period last year when it moved 47,760 units. The company is currently prioritizing high-trim models to lessen the impact of the global chip shortage. With half of 2021 now in the books, Mitsubishi can make some post-pandemic determinations about its model lineup.
With the all-new 2022 Outlander and highly-updated 2022 Eclipse Cross now available at dealers, sales for both models have risen month-to-month. Mitsubishi sold 23,983 Eclipse Crosses in 2021 (compared to 16,785 in the first half of 2020) and 10,675 Outlanders (15,544 in 2020). We are surprised to see the Outlander down compared to the first half in 2021, as the car didn't arrive at dealers until March. Looking strictly at Q2, the Outlander moved 6,569 units (compared to 2,735 in 2020).
As for other updated models like the 2021 Mitsubishi Outlander Sport, it saw its best first-half performance ever with 23,983 units (16,785 in 2020). This model makes up nearly half of Mitsubishi's total sales volume in the US. Though passenger cars are less popular than SUVs, the updated 2021 Mirage had its best first half since 2001, moving 13,722 units (8,453 in 2020).
If Mitsubishi can build on this momentum, perhaps the company will have enough money to bring back the Evo that shareholders have been asking for.