It certainly wouldn't hurt the carmaker to reclaim some market share it so desperately craves.
Rendering artist Steel Drake is on a mission to redesign cars that have become staid and out of touch with modern design, and has focused his artistic prowess on the Mitsubishi Eclipse, a car best known for its starring role in the Fast and the Furious. Over the years it has started to lose its allure, and some would argue to the same extent as the Japanese carmaker's appeal.
Its focus is now on SUVs, crossovers and cheap transport, but Mitsubishi once built the Lancer Evo, and coupes like the 3000GT/GTO. These were all fine looking and excellent driving cars, and there's no reason why Mitsubishi couldn't return to creating modern variants of them. Looking at Drake's latest renderings, perhaps it should rethink its strategy?
Switching careers after a few years in finance with a Mathematics and Philosophy degree under his belt, Adam worked for various publishing houses and established his own English editing company. He then spent almost a decade covering the automotive industry as Managing Editor and most recently Editor-in-Chief, specializing in breaking news coverage, in-depth car reviews and opeds. A member of the Automotive Press Association and International Motor Press Association, he will occasionally leave the office to attend a car show or drive something exotic.
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