Mopar Does What Was Once Considered Unthinkable


FCA is trying to get customers ready for the future.

Fiat Chrysler Automobiles - purveyors of the high-powered Dodge Challenger SRT Hellcat Redeye - would like consumers to join them on their green journey. This week, the automaker announced that the official Chrysler brand website now features a direct link to buy a 240-volt Mopar wall charger on, and that similar links will be rolled out to additional FCA consumer sites in the future.

The strategy is tantamount to rolling out the proverbial red carpet for future electrified FCA products, as the global automaker prepares to introduce more than 30 electrified nameplates by the year 2022 with investments totaling some $10.5 billion.

2017-2018 Chrysler Pacifica Hybrid Front View Chrysler
2017-2018 Chrysler Pacifica Hybrid Front View Chrysler
2017-2018 Chrysler Pacifica Hybrid Rear View Chrysler

The link, placed conspicuously on Chrysler's consumer home page, also gives customers ready access to a tool that allows them to easily schedule installation with a qualified, vetted professional through Amazon's network.

The large, obvious link to the Mopar 240-volt wall charger and installation services is "just one of FCA's efforts to improve awareness and convenience in the EV purchase experience," says FCA's Head of Global Propulsion System Engineering, Micky Bly. He remarked that the automotive industry is "approaching an inflection point in demand for affordable long-range electric vehicles."

For the time being, though, few North American FCA products - including the Chrysler Pacifica Hybrid - can take advantage.

2013-2019 FIAT 500e Hatchback Front Three-Quarter Right Side View Fiat
2013-2019 FIAT 500e Hatchback Right Side View Fiat
2013-2019 FIAT 500e Hatchback Rear Three-Quarter Right Side View Fiat

But that's soon to change, as FCA is preparing to introduce seven new EVs to its global portfolio, including a second-generation Fiat 500e, a Maserati hybrid, and a couple of electrified Jeeps - including a hybrid version of the next-generation Jeep Renegade, rumor has it.

Electrification at FCA's premium Maserati brand will start with a 2020 Ghibli hybrid, continuing with an onslaught of new electrified market entrants including the Maserati Alfieri first shown as a concept back in 2014.

Late FCA chief Sergio Marchionne was generally opposed to EVs on business grounds, remarking publicly that "no one" should buy the Fiat 500e because the automaker lost money on each unit sold. But as global emissions regulations continue to escalate, FCA can't afford to sit on the sidelines of the electrification game any longer.


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