Mopar Reveals New Holy Guacamole Dodge Challenger

SEMA / Comments

This and a ton of other modified rides are coming to SEMA next week.

Mopar won't be outdone by Ford's SEMA display or the handful of vehicles Honda is bringing to this year's Las Vegas specialty equipment show. The Stellantis performance arm (that sounds weird) is showing a total of seven custom vehicles next week-we saw some artistic sketches earlier this month-including models from the Jeep, Dodge, and Ram brands. We're a little past factory Chrysler concepts, but you can bet we'll see some slick 300 sedans there too, just not on the company stand.

"With its dedicated enthusiast audience, SEMA is the best place to showcase our full catalog of quality-tested, factory-backed performance parts and accessories,'' said Mark Bosanac, North America vice president, Mopar service, parts and customer care. "These seven new custom vehicles demonstrate the passion, creativity and innovation of the Mopar team."

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Dodge Challenger Holy Guacamole Concept

First up, we have the Holy Guacamole. This is a throwback color over a 2020 Dodge Challenger R/T Scat Pack Widebody 50th Anniversary edition. The color is aptly named Rotten Avacado while the functional Shaker hood gets a coat of "Gold School." Say what you want about Dodge, it can name colors well.

It comes with the 392-cubic-inch V8, which means 485 hp and 475 lb-ft of torque like the Kaiser concept. That hood scoop leads to a cold air intake, cone air filter and optimized airbox, says Dodge. A Mopar coilover suspension lowers the muscle car a bit and 20-inch Forgeline wheels sit at the corners. The interior wears the same colors as the exterior, with yellow plaid inserts calling back the '70s model.

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Jeep Wrangler Overlook Concept

The Overlook concept turns a four-door Sahara model into an extended three-row that looks like it would be used by the UN to deliver aid to countries in peril. That custom piece of roofline is 5 inches taller than the standard Jeep, offering extra cargo and headroom. The metallic paint color is called Sahara Bronze.

The Overlook also gets a 2-inch lift kit from JPP with Fox shocks and 20-inch Black Rhino York wheels with 37-inch tires. It too has a stamped front bumper, but its narrower, improving the approach angle. The grille is in Satin Black and the hood gets custom Mopar latches with the Willys logo.

The interior gets black leather seats and dashboard with bronze accents. Suede is also featured, as are embroidered logos. It also has a Tailgate Reinforcement System and Oversized Spare Tire Carrier Modification Kit for the larger spare on the swing gate.

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Mopar
Mopar
Mopar

Kaiser Jeep M725 Concept

This Kaiser concept is a 1967 M725 military ambulance, transformed with 20-inch, eight-lug Black Rhino wheels, 40-inch tires and custom fenders. The roof panel over the cargo area can raise and lower 16 inches depending on the situation. Jeep calls it a rolling mascot for its JPP brand. JPP rock rails are present too, coated in Durabull bedliner coating.

Mopar reinforced the frame of the original and replaced the leaf springs with a heavy-duty coil suspension. It also slipped in a Hemi 329 crate motor making 485 hp and 475 lb-ft of torque with a TorqueFlite automatic transmission. It features a custom center console made from a repurposed ammunition box. We're guessing the concept is both more reliable and more capable than the original.

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Mopar
Mopar
Mopar

Jeep Wrangler 4xe Concept

This Wrangler 4xe concept features 37-inch BF Goodrich tires on Jeep Performance Parts (JPP) beadlock-capable wheels and a JPP 2-inch lift kit with Fox shocks. It also comes with a JPP steel stamped bumper and JPP off-road lights that use a new A-pillar bracket that allows clearance for the charging door. A Warn winch sits in front.

The concept comes in Ivory Pearl paint, which extends to the tube doors. The accents that are normally black are painted here in Dark Neutral Metallic Gray. It also has custom fender and hood graphics. The seats are in Mopar Blue Katzkin leather with tungsten stitching while the floor features four drain plugs for easy cleaning.

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Mopar
Mopar

Jeep Grand Cherokee L Breckenridge Concept

The new three-row Jeep Grand Cherokee L concept is made "for the trip to and from the mountain" and thus features hard shell luggage and comfort pillows. Additionally, the interior is swathed with Atmoshperic Blue Palermo leather seats and doors with quilting. Elsewhere we get bronze accents and satin walnut trim.

The Breckenridge gets a two-tone paint job with Magnetite matte metallic and gloss black. It features new split five-spoke Mopar wheels with a glossy black finish, center caps and lug nuts. A Thule cargo box on the roof adds space for clothes, skis, stocks and bonds, whatever rich people take to the mountains.

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Mopar

Ram 1500 Outdoorsman Concept

The Outdoorsman concept, which was a trim package at one time, is based on the Ram Big Horn and is covered in black paint and Mopar blue graphics. Ram says it "carries all the equipment necessary for the job site and easily transforms into a perfect carry-all truck for enjoying any outdoor activity."

It has a two-position bed rack for carrying either business or pleasure cargo, along with LED lights to see what's back there. The Outdoorsman also shows off an Expertec bed-slide system, rated for 2,000 pound each, for gear and equipment. The whole bed floor is also covered with a spray-in bedliner. Inside the tailgate there's a Mopar RamGate task-bench insert with an angle finder and conversion charts.

This one features a 2-inch lift from Mopar and Fox shocks, as well as 20-inch wheels and 35-inch Continental tires. Tube steps help with entry and are painted with a black textured material that's non-slip in wet weather.

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Mopar
Mopar
Mopar

Ram 1500 TRX RexRunner Concept

We're a bit surprised to only see one TRX on Mopar's SEMA list. But like the Chrysler 300, there will be a ton of them at the show on various other stands. The RexRunner hides the TRX's 707-hp supercharged V8, but now wears 37-inch Goodyear tires on custom Black Rhino wheels. The paint color is called Ash Gray with Mopar Blue, which is featured on the flat black stripe and bedside graphics.

The RamBar accessory bar has 14-inch TYRI LED lights making 4,300 lumens for off-road driving at night. It also has a spare tire carrier, also from Mopar, and another 37-inch tire for when things go wrong. Speaking of things going wrong, custom metal skid plates protect the underbits and increase the RexRunner's approach angle up to 32.5 degrees. Rock rails protect the sides.

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