Who says electrification isn't the future of the sports car brand?
Believe it or not, it's already been a year since Porsche launched its first-ever production electric car: the Taycan. Customer deliveries for the first Taycan Turbo and Turbo S models started in America in late December 2019, with the first examples delivered to their owners on the East and West Coast. One year later, the Taycan has established itself as one of the best electric sports cars on the market, wowing us with its performance and impressing aficionados like Jay Leno.
Since it launched last December, though, demand for the Taycan has been surprisingly high, with more than 4,000 units sold in the US, including over 1,100 in California, making the EV a strong seller for the German sports car marque.
In Q3 of 2020, the Taycan Turbo S, Turbo and 4S became the third-best-selling Porsche models in the US, outselling the 911 and falling behind the best-selling Macan and Cayenne SUVs. This is impressive when you consider that production of the Taycan was shut down during the pandemic, causing delays for several weeks.
The Taycan also lured new customers to the Porsche brand. According to the automaker, more than a third of new Taycan owners switched from a different car brand. This has been buoyed by a strong lineup that included several new additions, including the Turbo and 4S, with a Cross Turismo variant coming early next year.
As well as achieving strong sales, the Taycan Turbo S also set a new lap record for production electric vehicles at the iconic Michelin Raceway Road Atlanta, where driver Leh Keen completed the 2.54-mile track in one minute and 33.88 seconds.
Looking ahead, upcoming updates for the Taycan include location-based Smartlift of the front end on models with adaptive air suspension, and Porsche Innodrive, which adjusts the speed of the car to adapt to conditions up to 1.5 miles ahead such as speed limits, turns, and traffic circles. There may be strong rivalry between the Taycan and the forthcoming Tesla Model S Plaid, but things are looking up for the Stuttgart fighter.