More Rebadging From Lancia


Lancia is not the company it once was. These days, their lineup is almost all rebadged Fiats, none of which offer the kind of excitement we used to get from Lancia. For their new flagship sedan they've decided to do something different, although not that different. What they've done is rebadged a Chrysler, specifically a 300. They are selling it as something unique and different, and to be fair, that's a pretty accurate statement in the European market.

Lancia is billing it as a luxury car, which is taking a bit of a liberty with the word, although one must admit that it does offer a lot of interior space. A 3.0-liter V6 diesel engine will join the familiar 3.6-liter Penastar V6 in the offerings for the Europeans. It will be called the Thema, and it will go on sale in October. It will be interesting to see if anyone actually buys one.

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