Like Ford, Jeep is also engaging the community in an effort to name one of its products.
Revealed in September, Jeep's upcoming electric Wagoneer will blend a quiet powertrain to go along with its top-class interior. At the time, the SUV was simply codenamed Wagoneer S, a name we suggested would change when it reached production. That's indeed the case, as Jeep has now asked its fans to submit suggestions for what the electric Wagoneer should be called.
A special "name the Wagoneer" link now appears online, and the winning submission will walk away with a luxurious six-day ski trip to Jackson Hole Mountain Resort. You'll also be able to take three friends along with you to enjoy this prize, which is valued at $40,000.
To enter the contest, fans must fill out a simple form with their details and, in 50 characters or less, submit their suggestion for the new Wagoneer's name. Importantly, Jeep notes that winning this contest doesn't guarantee that the winning submission will be the name of the new electric Wagoneer, perhaps choosing to safeguard itself against a batch of only dodgy or silly suggestions. Remember the Boaty McBoatface saga, internet?
"At the recent Detroit Auto Show, we said that our community will play a part in the process of naming such a special vehicle," said Christian Meunier, Jeep brand CEO. "Today we are delivering on that promise by providing owners and enthusiasts an opportunity to submit a name for the first-ever electric Wagoneer."
The Jeep contest runs from 23 November to 2 December, so fans have just over a week to submit their entries.
Of course, in the age of the Internet, automakers are constantly looking for new ways to engage with fans. Ford asked fans to name a package for the new Mustang earlier this year, and some of them were pretty good. Before this, Italian marque Abarth went a step further in an unusual request to its followers to help choose the acoustic warning system for a future electric model via the brand's so-called Performance Creator tool.
While we're sure that Jeep will receive its fair share of ridiculous names - Greenpeace, after all, named an unsuspecting humpback whale Mister Splashy Pants as a result of an online poll - at least it gives fans the opportunity to be involved in the buildup to the electric Wagoneer.
The new SUV is scheduled to launch in North America in 2024 with up to 600 horsepower and a 0-60 mph time of around 3.5 seconds. It promises a healthy 400-mile range, too. Let's just hope that the upscale electric SUV isn't saddled with a horrible name or one with an anonymous concoction of words and letters - yes, we're talking about you, Toyota bZ4X.