New 2012 BMW 3-Series Prices Only Slightly Increased


To much delight, the new 2012 BMW 3-Series will not have significant price increases over the outgoing model.

Every car launch is important for automakers. However not car is as crucial as that of the new 3-Series for BMW. As the most popular model in BMW line-up, the launch of its sixth generation 3-Series in 2012 will be an important moment for BMW's marketing program and future sales in the U.S. According to Car and Driver, the 2012 3-Series will be launched in 4 trim levels, and the prices will, impressively, remain nearly the same as the outgoing model's.

For the initial launch, only the sedan will be available with two engine options: the turbocharged 328i from $35,775 and the 335i at $43,275. After the basic trim levels, there will be three more to choose from: Modern, Luxury, and Sport. The first two, Modern and Luxury, will cost less than $38,000. Opting for the Sport trim will be less than a $1,000 increase. In addition, an M Sport package is expected in the second half of 2012 and it will start at approximately $40,000 for the 328i and $47,500 for the 335i. The most expensive 328i will surpass $54,000 and the 335i will top off at $59,000.

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The wagon version of the much-loved 3-Series is expected sometime in 2013, however, there's still no official word on whether it will be offered in the U.S. The coupe and the cabriolet, which will likely be renamed the 4-Series, are not expected before the 2013 model year.