New 2013 SRT Viper Logo Revealed


When the new Viper is officially unveiled at the New York Auto Show in April, it will be wearing this new venomous logo.

Following the release of the sinister black and white teaser shot of the all-new Viper, Chrysler's SRT division has revealed the updated snake emblem that will adorn the hotly-anticipated supercar. Nicknamed 'Stryker,' the new logo is the third incarnation of a Viper logo following 'Sneaky Pete' and 'Fang.' Chrysler designer and Viper owner Vince Galante is the artist behind the new logo and he's done a great job incorporating the 'evil grin' of the original while taking the logo in a new more playful direction.

Still in his twenties, Galante grew up on Transformers, Thundercats and GI Joe and would sketch robots and monsters as a kid, and the new design has elements of these graphics. His early sketches of the sinister new logo were discovered by his manager Joe Dehner, Head of Ram and Dodge Design, and after a bit of tweaking the image was chosen to adorn the fifth and latest generation of the Viper. If you compare the teaser shot with the logo there are some distinct similarities. In fact, Galante notes that his design "intentionally has some lines that reflect the new viper."

Head of SRT Design Mark Trostle said of the new icon: "The new Stryker badge is the most refined, sinister looking and beautiful badge yet, just like the shape of the car."

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