And they won't hesitate to pay extra for it.
The completely redesigned 2021 Cadillac Escalade has gone to the next level in both luxury and technology in numerous ways. GM also wisely authorized Cadillac to raise the bar on the full-size SUV's interior design with a completely different look and feel compared to its less expensive corporate cousins, the Chevy Tahoe and GMC Yukon. Escalade buyers not only want exclusivity and luxury but also cool technologies and Cadillac's Super Cruise hands-free driving assistance system fits the bill perfectly. However, don't expect it to be a cheap optional feature.
Cadillac Society has learned that the Level 2 autonomous driving system can be had when buyers select the optional Driver Assist and Technology Package, a $3,650 option available for the Premium Luxury and Sport trims. Super Cruise is then an additional $2,500, thus bringing the total to $6,150 for both non-Platinum grade trims.
Moving up the trim ladder, the Premium Luxury Titanium and Sport Titanium trims each have the Driver Assist and Technology Package as standard fare, so in this case, Super Cruise is a $2,500 extra. This pricing also applies to the long-wheelbase Escalade ESV. But what about the base Luxury trim? Will buyers be able to tack on Super Cruise there? The answer is 'no,' which really shouldn't come as a big surprise to anyone.
Cadillac has been investing heavily in both upgrades to Super Cruise as well as the highway infrastructure required. The system has to be compatible with the highway the vehicle is driving on in order to work. There's a system of cameras placed in front of the driver capable of paying attention to the road while the driver removes their hands from the steering wheel. Super Cruise also requires OnStar to be activated, a WiFi hotspot, call reception, and a GPS signal.
Since last year, Cadillac claims Super Cruise is compatible with over 200,000 miles of highways in the US and Canada. When the system first launched back in 2017 on the now-discontinued Cadillac CT6 sedan, that figure was roughly 130,000 miles. Another recent system improvement includes automated lane change, which is exactly what it sounds like.
Following the new Escalade's launch, the Cadillac CT4 and CT5 will also be offered with Super Cruise and, later, the XT6 crossover. It's still unknown when the XT4 and XT5 will receive it as an option.