New Cyber Roundup Trademark Suggests Tesla Might Be Ready To Launch The Cybertruck

Scoop / 13 Comments

The Cybertruck could finally be ready.

Tesla has filed trademarks for a new "Cyber Roundup." The filings show a new logo, one that looks very much like the previous Cyber Rodeo event. Back in April, that was to celebrate the opening of Tesla's latest Gigafactory Austin. It also marked the official start of Tesla's new life in Texas, since leaving its SoCal home.

We have nothing other than the trademark to go on, but Cyber Roundup suggests that Tesla could be done with Cybertruck development and is ready to finally launch the electric truck.

The truck has been inching closer and closer to production, and it's possible a road-going version could be ready to be shown. CEO Elon Musk recently said in an interview that the truck could be ready in mid-2023.

We imagine a party celebrating this long overdue event would include a showcase of the finished model's features and specs, set against a backdrop of neon lights, stage antics from the company's founder, and electronic music. That is, after all, exactly what most of Tesla's events are centered around.

Musk's personal Twitter has long served as the brand's de facto marketing department, so we expect to see a tweet either confirming or denying our theory soon.

The trademark filings themselves have little information to divulge. Tesla's filings with the United States Patent and Trademark Office (USPTO) indicate that the logo is classified under the "Advertising and Business" category.


The filing details state the purpose of the trademark is to "provide information in the fields of electric cars and energy products." Energy products likely refers to products like the Powerwall and Tesla's solar panels and roof.

Trademarks were filed for both the name "Cyber Roundup" and the logo itself, in addition to trademarks for the branding of both. Those are classified under the USPTO's Games, Toys, and Sporting Good category. That filing states the trademark extends to "clothing; t-shirts; shirts; hats; socks; jackets; sweaters."

We expect the Cybertruck's pricing to fall into a similar range as the F-150 Lightning, its chief competition. That means somewhere between $40,000 and $90K. Frankly, given Tesla's market positioning, we'd be surprised if the truck landed anywhere south of $50K.

Three versions will be on sale when the truck does debut: a single-motor rear-wheel drive, dual-motor all-wheel drive, and quad-motor all-wheel drive. We don't know for sure how much power these trims will make, but the base model will be good for a 6.5-second 0-60 mph time, while the dual-motor version will manage the same run in around 4.5 seconds. The quad-motor model's specs will be Plaid-like, with a claimed 0-60 mph time of 2.9 seconds.

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