Ask Beverly Hills' collection of high rollers whether or not the fact their Bentley Bentaygas share platforms with Audis and Volkswagens made them hesitate before spending a quarter million dollars or more on the ultra-luxury SUVs and you'll probably be answered by a wall of blank stares. After all, it's the badge that matters most, which is the same reason that future buyers of the Dodge Challenger and Charger could be happy because according to Automotive News, these cars will soon get Maserati platforms.

For the time being, the Challenger, Charger, and Chrysler 300 will stick with FCA's 15 year-old LX platform. Come 2019, the aged Challenger and Charger will get a major refresh that will attempt to amend many of the outdated aspects of the LX platform, especially when it comes to weight. Two years later, the two muscle cars will get overhauled completely, with the bones of the Maserati Ghibli replacing the Chrysler platform and undoubtedly giving car salesman fodder to use during their pitch. As cool as that sounds, the Ghibli's platform is loosely based on the Maserati Quattroporte, which is also starting to show its wrinkles in the face of stiff competition from Mercedes, BMW, and even Porsche.

The problem is that this change of plans now means that the Alfa Romeo Giulia's proven and celebrated Giorgio platform will no longer be installed Dodge's two sportier vehicles. That's why even though it sounds like good news that two cheaper Dodge vehicles will get technology used in a Maserati, it could end up being detrimental compared to what could have been. Just as sad is the fact that the Chrysler 300 won't be getting any love from Giorgio either, terrible news given that FCA previously indicated that it was so happy with the platform's performance that it planned to use it on a large chunk of its lineup. Our more pessimistic sides fear that the Giulia's lackluster sales could be affecting this decision, but let's hope for the best.