They're not as fast but they look snazzy.
Does every ounce of your being want a new Ferrari SF90 Stradale in the driveway? Did the bank manager say no? Have you finished checking the back of every sofa in the house, only to scrounge up enough money for a trip to the dollar store?We may have a solution for you. There is a way to get around in an SF90 without having to pay $625,000.
Granted, you won't get the full 769 horsepower. Instead, you'll be powered by whatever you had for breakfast and a newfound enthusiasm for life. Allow us to present the new 2021 Puma ION F sneakers. Before you dismiss it as a gimmick, we're duty-bound to inform you that Ferrari actually collaborated with Puma. And that's a nice conversation starter. For the record, Puma also partnered with Porsche to make shoes based on older models. Lamborghini once made a bottle. Ferrari isn't the only guilty party, and aspirational items like these go on sale all the time.
The ION F's design is inspired by the aerodynamics of the SF90. The rear of the shoe is meant to mimic the front spoiler of the car. Obviously, it's a sporty shoe meant for running or brisk walking. The ION F is unisex, boasts a knitted-sock construction, and comes with magnetic fit-locks. Ferrari's SF90 is also unisex, but that's the only correlation we could find in this department. Have a look at the SF90 and the shoes side-by-side below and find the resemblance.
According to Puma, "the range is inspired by the connection of the curves of Ferrari cars and the human anatomy highlighting the link between clothing, car and body design choices." To the best of our knowledge, this means the customer might like a pair of sneakers to go with his/her Ferrari. The average SF90 owner is more likely to wear a pair of sandals because being rich means you don't have to care what others think about your fashion choices.
For reference, look no further than Mark Zuckerberg, Richard Branson, or any famous person in Hollywood on their way to the gym. (Rumor has it, Zuckerberg has a Golf GTI and a Pagani Huayra).
Before we get lashed for making fun of Puma and Ferrari, it's worth pointing out some historical context to this partnership. Puma has been Ferrari's outfitter for the last 17 years, equipping the team with racing shoes, racing suits, and team clothes. Last year Ferrari and Puma celebrated 1,000 races together at the Mugello Grand Prix.
Puma's IOX Fs retail for around $500, making them a lot cheaper than the car that inspired the design. Given the historical context, we can see how someone might be tempted to buy a pair to feel part of the Ferrari family.